NEW PRODUCT LAUNCH
Market and competition
Market and competition
Market and competition
- Market size analysis
- Industry analysis
- Competition research
- SWOT analysis
- Legal and regulatory trends
Pricing
Market and competition
Market and competition
- Cost and synergy analysis
- Pricing model review and scenario analysis (discount/premium, bundling, tiering, licensing, inverted strategy, usage-based, competitors' strategy, etc.)
Sales and marketing
Market and competition
Sales and marketing
- Units and revenue forecast
- Target marketing strategy
- Portfolio analysis
- Marketing strategy
Resources
Management and accountability
Sales and marketing
- Sales force planning
- Capability assessment
- Processes and operations
- Incentive comp planning
Management and accountability
Management and accountability
Management and accountability
- Success tracking and reporting
- Metrics and KPIs
- Management support (on site and remote)
Financials
Management and accountability
Management and accountability
- Budget forecasting
- Balance Sheet, Income Statement, Cash Flow
- Actual vs. budget analysis
- Gap analysis